Legal

Privacy Policy

Effective Date: May 21, 2026

Shine Dental ("we," "us," or "our") is committed to protecting your privacy and the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at shinedentalva.com or contact our practice.

Information We Collect

We may collect the following types of information:

  • Personal Information: Your name, phone number, email address, and any information you voluntarily provide when submitting a contact or appointment request form.
  • Usage Data: Information about how you interact with our website, including IP addresses, browser type, pages visited, and time spent on pages, collected via cookies and analytics tools such as Google Analytics and Google Tag Manager.
  • Communications: Records of any correspondence if you contact us by phone, email, or through our website forms.

How We Use Your Information

We use the information we collect to:

  • Respond to appointment requests and patient inquiries.
  • Contact you to confirm or follow up on your appointment request.
  • Improve our website and patient communications.
  • Comply with applicable laws and regulations.
  • Analyze website traffic and usage to improve your experience.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

HIPAA Notice

As a dental practice, Shine Dental is subject to the Health Insurance Portability and Accountability Act (HIPAA). We take our obligations under HIPAA seriously. Protected Health Information (PHI), which includes information about your health condition, dental treatment, or payment for treatment, is handled in accordance with our Notice of Privacy Practices, which is provided to patients upon registration.

Information submitted through our website contact forms is not considered PHI under HIPAA until you become a patient of record. However, we treat all information you share with us with the highest degree of confidentiality.

We will not disclose your health information to third parties without your written authorization, except as permitted or required by law (such as to other treating providers, insurance companies for billing purposes, or as required by public health laws).

Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. We use Google Tag Manager and Google Analytics to understand how visitors interact with our site. You may disable cookies through your browser settings; however, doing so may affect the functionality of the website.

We also use call tracking technology to measure the effectiveness of our advertising. If you arrived at this website through a Google Ads campaign, your phone number display may be swapped to a tracking number for analytics purposes only.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our appointment request forms are processed through a third-party service (Basin). We recommend you do not include sensitive health information in these forms.

Third-Party Services

Our website may use third-party services including:

  • Google Tag Manager & Google Analytics: used for website analytics.
  • UserWay: used for ADA accessibility widget functionality.
  • Basin: used for secure form submission processing.

These services have their own privacy policies, and we encourage you to review them.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately.

Your Rights

You may request to access, correct, or delete personal information we hold about you by contacting us. For rights related to your Protected Health Information as a patient of record, please refer to our Notice of Privacy Practices provided at our office.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

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